Precise targeting
We will help you define your ideal customer profile and identify the best channels to reach them. Your team will stop wasting energy and focus on contacts who are likely to become customers.
We will build a working system that consistently generates high-quality enquiries. The aim is to bring you clients with whom working together clearly makes sense, rather than to flood your sales team with low-quality leads. Everything is planned carefully, without wasting time or budget.
Stop chasing, start closing
Stop wasting time on irrelevant contacts. Start winning enquiries that make sense.
Outbound prospecting
We will design and manage campaigns (for example, well-targeted email outreach or LinkedIn) that connect you with the people who make buying decisions. That opens the way to meaningful business conversations.
Inbound strategy
We will optimise your website and content so potential clients find you when they are trying to solve a specific problem. You will win their attention and trust before the first contact.
Process automation
We will implement tools that take care of lead sorting, reminders and necessary follow-ups. Your sales team will be freed from routine administration, with room to do what they do best: building relationships and closing deals.
When it makes sense
If at least two of these sound familiar, it is worth a conversation.
- Your business depends on referrals and you do not know where the next deals will come from.
- There are plenty of leads, but sales complains about their quality.
- You try outbound in bursts without measuring what works.
- You do not know what one qualified inquiry costs.
- Contacts from the website and events end up in spreadsheets with no follow-up.
When I would not do it
- The company has no capacity to deliver new work. Fix delivery first, otherwise you will just burn the leads.
- It is not clear who you sell to and what. In that case start with a go-to-market strategy, not a campaign.
How we work together
- 01
Intro call
We go through where your deals come from today and what happens to an inquiry in sales. The GTM diagnostic helps find the weak spot.
- 02
Targeting and offer
We refine the ideal customer profile, segments and the offer for each of them. Only then do we choose channels.
- 03
System setup
The FORECOM team prepares campaigns (outbound, inbound, paid channels), connects them to the CRM and sets up qualification and the handoff to sales.
- 04
Measure and refine
We track the cost per qualified inquiry and how many leads turn into deals. Based on that we shift budget and adjust messaging.
What you get
What this is built on
With the FORECOM team we combine inbound and outbound for B2B companies, from targeting to the sales handoff in the CRM. As a HubSpot Diamond Partner we build lead generation so you can see which sources lead to deals.
- Ideal customer profile and a definition of a qualified lead
- List of target companies and decision-makers for outbound
- Outreach sequences (email, LinkedIn) and content for inbound
- Lead scoring and sales handoff rules in the CRM
- Reporting from lead source to closed deal
What clients say
What the clients I have worked with say about working together.
Judging by my experience so far, I am convinced that there are not many marketers on the market who are so strongly focused on real business results. Lukas and his Forecom are proof of that. Lukáš himself is not only a great strategist, but also an expert who knows exactly how important it is to properly link marketing and sales and what to focus on when you need to generate valuable leads. He has helped us not only jumpstart our performance marketing, but actually get it to a solid level on a minimal budget. He quickly grasped our current opportunities, innovatively grasped our inbound and was able to combine it with the traditional outbound approach typical of B2B SaaS enterprise companies of our type. His intimate knowledge of HubSpot is a huge advantage. With Lukas as a growth marketing expert in place, I can be sure that thanks to his sales overlaps, complexity in thinking, broad insight into new trends and last but not least his empathy and ease in communication, we are well on our way to further successes together.
Petr LemochMarketing Director, Yieldigo
FAQ
Inbound or outbound?
Usually both. Outbound gives faster market feedback, inbound builds demand over the long term. I set the mix based on sales cycle length and deal size.
How long until the first leads come in?
The first leads can come within a few weeks, typically from outbound or campaigns. Inbound (content and search) builds up gradually and grows stronger over time. We set specific expectations after the intro call, based on your market.
I do not know where our problem is. Where do I start?
Fill in the GTM diagnostic on this site. It shows whether the weak spot is in targeting, offer, channels or in how inquiries are handled.
How much does it cost?
It depends on channels, volume and how much you already have in place. We agree on price after the intro call, split into a core and optional extensions.
Do we need HubSpot for this?
Not necessarily, but you do need a CRM. Without one you cannot measure which leads turn into deals. HubSpot is a common choice, it also works with Pipedrive, Salesforce or Zoho.
Contact
Let’s get in touch!
Let’s discuss your project. Leave your contact details in the form below and I will get back to you shortly.