Brand strategy and positioning
We will prepare a clear action plan for launching your product. We will define your target audience, set your pricing and formulate the main selling points so your offer stands out from the competition.
Are you launching a new product? We will design and execute a go-to-market strategy for you, from a crowdfunding campaign to getting sales going on your own online shop.
From zero to market with a clear plan.
We will help you choose a suitable launch strategy, build the infrastructure you need and get your offer in front of customers who have a genuine interest in your product.
Crowdfunding campaigns
We will design and run your campaign on platforms like Kickstarter or Indiegogo. We will handle the pre-sale phase, sales copywriting, visuals and email marketing through to the end of the campaign.
Online shop design and setup
We will design and set up a fully functional online shop on platforms like Shopify. We will focus on an intuitive customer journey and a high conversion rate so your shop is well placed to win orders from day one.
Growth marketing and advertising
We will help you build a contact database before launch and use performance advertising, email campaigns and influencer partnerships. The goal is to maximise your reach and get sales going.
When it makes sense
If at least two of these sound familiar, it is worth a conversation.
- You are preparing a new product or entering a new market and are not clear who to sell it to.
- Campaigns are running, but nobody can say what one customer costs.
- Your price was set by looking at competitors, not at value and your own economics.
- You are considering crowdfunding and do not know if it suits your product.
- Marketing brings inquiries, but sales cannot turn them into deals.
When I would not do it
- You only need an advertising or social media supplier, without decisions about the customer, offer and price. Performance agencies are a better fit for that.
- The product has no validated demand yet and you want to go straight to a big campaign. I will first recommend a cheaper demand test.
How we work together
- 01
Intro call
We go through the product, the market and what you have tried so far. Filling in the GTM diagnostic helps us know where to start.
- 02
Six decisions
I work through the customer, offer, price, channels and sales, inquiry handling and measurement with you. The order matters, each decision builds on the previous one.
- 03
Action plan
The output is a plan with priorities, budget logic and metrics that tell us it is working, split into a core and extensions.
- 04
Launch and review
The FORECOM team helps with the launch: website or e-shop, campaigns, CRM. After the first results we adjust the plan based on data.
What you get
What this is built on
I have tested go-to-market with my own money. With GEIM (graphene sportswear) we raised CZK 455,400 (151%) on HitHit in 2019 under the name Mowement, and CZK 534,330 (133%) as GEIM in 2023. Today I apply the same approach at WAVE and in the KOVADO methodology.
- Ideal customer profile and a clear statement of who the offer is not for
- Value proposition and key messages that set you apart from competitors
- Pricing logic based on value and sales economics
- Channel selection and a prioritised launch plan
- Metrics and tracking set up from the first campaign
- Crowdfunding campaign plan, if it makes sense
What clients say
What the clients I have worked with say about working together.
Lukáš prepared an analysis of the competition for us, which became one of the bases for our marketing plan. He always responded immediately and kept everything we agreed on.
Jiří BiskupWebsite Coordinator, Europass
I had the opportunity to work with Lukáš on my projects. I highly recommend - Lukáš is an e-commerce expert. PS. I am waiting for a new opportunity to cooperate!
Petr MarkovičCMO, emclient.com
FAQ
Do you work with both B2B and B2C?
Yes. FORECOM works mostly in B2B, my own ventures GEIM and WAVE are B2C. The decisions are the same, what differs is the sales cycle, the channels and the role of sales.
How do I find our weak spot?
Start with the GTM diagnostic on this site. It has 12 questions and shows which of the six decisions to address first.
Is crowdfunding right for every product?
No. It works mainly for physical products with a clear story and a community you build beforehand. Without preparation, campaigns usually fall short.
How much does it cost?
It depends on scope: strategy only, or launch as well. We agree on price after the intro call, split into a core and optional extensions.
What if we already do marketing and just want to add budget?
I first look at what your current spend returns. It often pays to fix tracking or the handoff to sales before adding money.
Contact
Let’s get in touch!
Let’s discuss your project. Leave your contact details in the form below and I will get back to you shortly.